Breaking into the US Market: Timing, Strategy and Key Steps for Global Founders
Sebastian Vidal, Head of Operations, Raincoat, Ayla Matalon, Chair, GEN Israel, Adv. Maxwell R. Rich, Associate, Morrison Foerster and
3400 attendees from over 180 countries participated in one of the world’s most prestigious Entrepreneurship Programs, Global Entrepreneurship Congress 2025, which took place earlier this month in Indianapolis.

The Breaking into the US Market panel took place in front of a full house hall, and suggested the following action items:
Begin researching and understanding the specific details of your target US market segment.
Identify and connect with potential US partners and advisors who can help you navigate cultural differences and market entry.
Adapt your company's communication channels and marketing materials to be suitable for the US market.
Consult with legal and tax advisors to plan the most tax-efficient strategy for establishing a US entity and potentially relocating assets.
If pursuing US investment, work towards establishing a Delaware C Corporation and obtaining an EIN, which allows opening a US bank account remotely.
Prioritize building your network in the US, seeking introductions, and nurturing relationships with potential investors over time.
Prepare your fundraising pitch to clearly articulate a large, ambitious vision for the company's future.
If hiring US-based employees, be prepared for the challenges and be decisive if a hire isn't the right fit.